2017 United Way Campaign Sets New Partnership Pledge Record

The 2017 United Way Campaign set a new Partnership pledge record, exceeding last year’s pledge amount by 4%.

The Partnership’s 2017 United Way Campaign results once again prove that there are heroes among us.  Using the theme “Superheroes” for this year’s campaign, United Way Committee members went all out to highlight the effect that agency employees have on others when they give back to their communities.


The campaign was a one-day event held as part of the annual in-service for all Partnership employees.  Members of the Decatur Police Department greeted employees as they arrived, taking selfies through hero-themed frames, before the attendees proceeded into the venue at Ingall’s Harbor Pavilion located on the Tennessee River. As agency staffers entered the building they were greeted with superhero decor as hero music filled the venue.  Action figures, co-workers in costume and United Way t-shirts were all front and center at the entryway.  No one could escape the camera action upon arrival, leading to each and every employee being captured superhero style in a custom superhero frame.

Throughout the two-week period prior to the main event employees had the opportunity to participate in a Scavify contest with a variety of prizes available ranging in value from $25 to $250.  Leading up to the prize drawings, guests from United Way of Morgan County (Alabama) spoke to the audience about the impact donations make on those programs funded by United Way dollars.

After the dust had settled, the 2017 United Way Campaign resulted in: 42 first-time givers, 25 one-time givers, 127 increased givers, 121 recurring givers and 315 total givers (77% of all Partnership employees) for a grand total of $37,150.  The 2017 Campaign topped last year’s campaign total of $35,720 by 4%.

UW Giving Totals 2017 All Cats

Author: Community Action Partnership of North Alabama

Community Action Partnership of North Alabama (The Partnership) is a member of the national Community Action Partnership network. Community Action Partnership is a national 501(c)3 nonprofit membership organization that provides technical assistance, training and other resources to Community Action Agencies, nonprofit and public groups funded by the Community Services Block Grant (CSBG), a federal program that allocates funding to states to combat poverty across the United States.

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